Sprint came to my buyer behavior class to develop a guerrilla marketing plan to increase sales in the 18-25-year-old demographics in WV, PA, and OH. We orchestrated primary research including groups, kiosks, product demos, and secret shopper visits. Analyzed market research, product and service offerings, and history of the company. Compiled and presented findings in an extensive report and presentation for PA, OH, and WV Regional President of Sprint.
